Latest Hyperlocal Media News

PepperTap closes online grocery delivery biz; to pivot to logistics
Online grocery delivery service PepperTap, which raised $ 51.2 million in funding since inception, has shut down its grocery delivery operations across the country, reports YourStory. An ET report states that of PepperTap's 200 employees, the company …

New TV campaign for Ola Micro tells you why it costs less than walking
With so many cities offering Ola Micro, the communication is partly via mass reach vehicles like TV and Social, addressing the universal benefits of Ola Micro such as availability and affordability, while a hyper-local media at the city and even …
Read more on TelevisionPost

Latest Hyperlocal News News

Jugnoo secures M fresh round from Paytm, Snow Leopard and
Jugnoo is using auto-rickshaws to revolutionize hyperlocal commerce. Besides offering on-demand auto-rickshaw, it enables B2B hyperlocal deliveries like food, grocery, and veggies among others via its own network of auto-rickshaws. Earlier, the company …

JCDecaux launches YouGov partnership with nationwide 'Locate that Landmark' quiz
The tie-up will see JCDecaux become the first outdoor media owner to access 'YouGov Profiles', the media-planning datbase which counts 250,000 members delivering brand, media, behaviour and attitudinal data at a hyperlocal level. Highlighting the …
Read more on The Drum

Facebook testing hyperlocal services in India

Facebook testing hyperlocal services in India
Facebook has been testing a hyperlocal website that helps people discover local services ranging from spas and wellness to event planning and pet services. The website works on the hyperlocal model, where services are catered to a local geographical …
Read more on (press release) (registration) (blog)

Once-troubled hyperlocal news brand Patch expands to Austin; Here's the how
Patch, a network of hyperlocal news websites owned by Hale Global Inc., has expanded into Austin as the brand tries – cautiously – to re-establish itself among readers and advertisers after it struggled to find success as a branch of AOL Inc. Three …
Read more on Austin Business Journal (blog)

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
In late 2014, Facebook took local advertising a step further into “hyper-local” advertising, called Local Awareness Ads. Using location data from mobile apps, profile information, and IP data, Facebook had an accurate picture of where people were …

How Indian e-commerce will pan out
One area of Indian e-commerce industry which has been seeing rapid growth is that of the hyper local deliveries in areas such as groceries. There were also big acquisitions in the market, the most notable of which was the FreeCharge acquisition … are …
Read more on The Next Web

Faulconer Holds Hackathon to Revamp Prehistoric City Website
Mayor Kevin L. Faulconer held a hackathon event on Saturday to modernize an old city website with 100 volunteers at the NewSchool of Architecture and Design in San Diego, according to a media report. The hackathon gathered groups of volunteers each …
Read more on Times of San Diego