Is In-Store Beacon Technology Right for You?

Is In-Store Beacon Technology Right for You?
With more retailers exploring the effectiveness of delivering hyper-local content directly to consumers, beacon technology is positioned to be a driving force for the retail industry and should be considered as a key component of future in-store marketing.
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BigBasket's net sales double, losses triple in 2014-15

BigBasket's net sales double, losses triple in 2014-15
Online grocery store BigBasket doubled net sales and tripled its loss in the year ended 31 March 2015, according to documents available with the Registrar of Companies, as competition intensified in the Internet consumer market. Net sales at BigBasket …
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Rico buys Circle Express, strengthens UK same-day network
The percentage of retailers offering same-day or hyper-local delivery was much smaller: 53 percent for same-day and 20 percent for hyper-local service. “The gap between consumer expectation and retailer capability is growing,” the software firm said in …
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Overcoming the hype: the questions marketers should ask about hyper local geo
Overcoming the hype: the questions marketers should ask about hyper local geo targeting. Tim Whitfield Modern technology allows marketers to know a lot about consumers, right down to their precise location. But how accurate is most of the technology?
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Latest Hyperlocal Marketing News

GoDaddy, American Express, and Starwood Hotels to talk technology, customer
Modern marketing can sound like a marriage of bloated buzzwords (“hyperlocal synergies,” anyone?) or a deep dive into big data, where pools of analytics never let you come up for air. What's missing from those takes are the elements that are really at …
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5 Easy Steps to Organizing the Perfect Nonprofit Fundraiser
Whether a massive national organization or a hyperlocal grassroots group, fundraisers are a key way for nonprofits to increase visibility in their community and generate much-needed revenue. These campaigns or events are a nonprofit's chance to …
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Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level
Based on hyper-local geo-fencing and weather data, brands are now able to serve up personal, localized information to first time visitors on internet-based or mobile web sites. This information can include local text, images, video, promotions, maps or …
Read more on Virtual-Strategy Magazine

Hyperlocal grocery startup Grofers shuts down ops in 9 Indian cities
“We ran a series of marketing campaigns including television ads in these cities to test the markets and see if the volume picks up,” said Dhindsa. Operations in cities that did not react to the marketing effort were shut. The company now operates in …
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Latest Hyperlocal Marketing News

15 startups that appear best placed to enter the -billion valuation club
For example, as soon as a merchant signs up on its platform, ShopClues helps build a dedicated website for them and supports them with branding and marketing tools. Now it is helping them go hyperlocal. This shows up in the way it earns money — about …
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The Most Effective Hyperlocal Marketing Strategy
Hyperlocal Publishers as a Marketing Strategy (Matt Harvey) I've had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described …
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Spindle Inc (SPDL) CEO William Edward Clark Acquires 740741 Shares
The Company supplies a Unified Commerce solution that consists of point-of-sale (NASDAQ:SPDL), mobility, operational and marketing services that enables merchants to attract and retain customers through the use of its platforms and systems. Unified …
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2015 will be remembered as one that showcased the ecommerce potential to

2015 will be remembered as one that showcased the ecommerce potential to
What is happening in India in the broader retail segment, whether it is food or grocery, is that we are going to completely leapfrog the offline revolution that has happened in every other market,” said Vishal Gupta, managing director for India at …
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Startups like Shop-Clues, BiteClub, others playing Santa to employees; line up
Local services marketing platform Mydala will give out coupons as well as personalised caricatures, courtesy an in-house caricature artist. It also plans group volunteering to boost employee bonding. The staff have been divided into teams on the basis …
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4 rising startups in India
… games that will implement social and payment mechanisms. The company is already looking to next year, hoping to raise its series A round by mid-March. Its founders have their eyes on the hyperlocal market scene in India, looking to small cities and …
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Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
… text messages and email campaigns to engage with consumers on a hyperlocal level when they are shopping in real-time. The brick-and-mortar retailers that capitalize on this trend and strategically include mobile engagement in their marketing …
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