7 circumstances that demand you say “yes” to a rebrand

7 circumstances that demand you say “yes” to a rebrand
Expanding to New Markets: A brand that is associated with a particular region or market can hinder expansion opportunities. In some cases, especially with hyper-local companies, company rebranding can make an organization marketable in multiple …
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RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year
Lots of hyperlocal content: One or two pieces of hyper-targeted content will not be enough for marketers in 2016. They will need to create at least 10 specific messages for each subset group within an audience. 5. Marketing campaigns that provide a …
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The State of Hyperlocal 2015
There is never a shortage of new technologies and marketing/selling techniques in the Connected Local Economy. But suppliers selling into local business, particularly smaller organizations or startups, have to pick their battles. To gauge what was …
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Best Practices for Using Technology in Multifamily Marketing | Multi-Housing

Best Practices for Using Technology in Multifamily Marketing | Multi-Housing
We are also experimenting with geo-fencing at certain communities to see the impact of precision targeting in terms of potential residents from a hyper-local approach. Tags: executive interviews, Jennifer Staciokas, Pinnacle, property management, …
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3 new location-based marketing tactics – iMediaConnection.com
For the purposes of hyperlocal targeting described further in the next section, five decimal places is optimal, as this is about three feet. IP address Wi-Fi This is the next best choice but limits the accuracy for most advertising platforms to within …
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Wearable Technology Takes On Air Pollution And Smog With Personal Air-Quality
Stewart is an early adopter of the “enviro-tracker,” a personalized air-quality monitor from a San Francisco-based startup called Tzoa. It's one of a handful of gadgets and apps that are turning users into citizen scientists. By gathering hundreds of …
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