Latest Hyperlocal Media News

PepperTap closes online grocery delivery biz; to pivot to logistics
Online grocery delivery service PepperTap, which raised $ 51.2 million in funding since inception, has shut down its grocery delivery operations across the country, reports YourStory. An ET report states that of PepperTap's 200 employees, the company …
Read more on MediaNama.com

New TV campaign for Ola Micro tells you why it costs less than walking
With so many cities offering Ola Micro, the communication is partly via mass reach vehicles like TV and Social, addressing the universal benefits of Ola Micro such as availability and affordability, while a hyper-local media at the city and even …
Read more on TelevisionPost

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
In late 2014, Facebook took local advertising a step further into “hyper-local” advertising, called Local Awareness Ads. Using location data from mobile apps, profile information, and IP data, Facebook had an accurate picture of where people were …
Read more on Business.com

How Indian e-commerce will pan out
One area of Indian e-commerce industry which has been seeing rapid growth is that of the hyper local deliveries in areas such as groceries. There were also big acquisitions in the market, the most notable of which was the FreeCharge acquisition … are …
Read more on The Next Web

Faulconer Holds Hackathon to Revamp Prehistoric City Website
Mayor Kevin L. Faulconer held a hackathon event on Saturday to modernize an old city website with 100 volunteers at the NewSchool of Architecture and Design in San Diego, according to a media report. The hackathon gathered groups of volunteers each …
Read more on Times of San Diego

Latest Hyperlocal Media News

ThisWeek dropping mobile app, stepping up social media, video
So we're turning our focus to what have been our biggest traffic drivers: hyperlocal breaking news and social media. Soon you'll notice several ThisWeek Twitter handles from our staff reporters. We also have several community-specific Facebook pages, …
Read more on ThisWeekNews

Twitter may provide hyper-local information to make roads safer during
According to the study, there are often discussions about adverse weather on social media platforms, such as Twitter, allowing researchers to extract weather information to complement traditional weather observations. Adel Sadek, PhD, director of the …
Read more on AccuWeather.com

Latest Hyperlocal Media News

Nexstar Reiterates Commitment to Complete Media General Acquisition
Despite Meredith Corporation's attempt to recast its proposed combination with Media General as a merger of equals, it is clear that Media General favors a transaction with Nexstar and shares our commitment to seeing it to fruition. As described by …
Read more on Business Wire (press release)

Sri Adhikari Brothers launches Dhamaal Gujarat
Sri Adhikari Brothers Group has launched a new youth channel 'Dhamaal Gujarat' for Gujarat market. The channel aims to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced …
Read more on Best Media Info

Another Indian Start-up Hits Turbulence, Grocery Delivery Service Localbanya's

Another Indian Start-up Hits Turbulence, Grocery Delivery Service Localbanya's
The hyperlocal services model has also thrown up challenges as companies have not been able to get local “mom and pop” or kirana stores on board due to existing gaps in technology and integration. The increasing competition in the space has been …
Read more on Indiatimes.com

Berkeleyside: The Nimble Hyperlocal News Site is Winning Awards and Attracting
Meanwhile, Berkleyside, the nimble site with a small staff, is gaining recognition, winning awards, and—the gold standard for anything digital—attracting eyeballs to its hyperlocal coverage of Berkeley. … Plenty of other media showed up to cover …
Read more on CALIFORNIA

BBC should help fund hyperlocal news sites, says report
The BBC could also open its archive for hyperlocal publishers to exploit. “The core issues that challenge the prosperity of UK hyperlocal media remain unchanged,” says digital analyst Damian Radcliffe, who unveiled the report at an event discussing the …
Read more on The Guardian

What 2016 Holds For The Indian Entrepreneur
Small ticket investments of US$ I million or less will be on the rise and Pre Series A will be the new normal; Shutdown of E-Commerce & Food TechMany me too-startups in e-com, food, hyperlocal, will see their business die down, as they fail to build …
Read more on Inc42 Magazine (press release) (blog)

Friendable Rises to Top 6 Social Media App in Canada

Friendable Rises to Top 6 Social Media App in Canada
The result of these interactions produces hyper-local advertising opportunities, allowing Friendable to act as both a friend finder and concierge using nearby locations to identify activities, events and businesses that may provide the entertainment …
Read more on CNNMoney

Nexstar Broadcasting Reaches Impasse in Negotiations with Media General
IRVING, Texas–(BUSINESS WIRE)–Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today disclosed that it has reached an impasse in its negotiations to acquire Media General, Inc. (NYSE: MEG), following the rejection by Media General's Board of Directors …
Read more on Business Wire (press release)

AOL Lays Off Another 100, Two-Thirds In Its Dial-Up/Membership Division
Six months into its acquisition by Verizon for $ 4.4 billion, AOL is doing some trimming of its workforce. TechCrunch has learned, and confirmed, that AOL has laid off around 100 employees, as it looks to eliminate overlap with its new owner and …
Read more on TechCrunch