Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level
Based on hyper-local geo-fencing and weather data, brands are now able to serve up personal, localized information to first time visitors on internet-based or mobile web sites. This information can include local text, images, video, promotions, maps or …
Read more on Virtual-Strategy Magazine

Hyperlocal grocery startup Grofers shuts down ops in 9 Indian cities
“We ran a series of marketing campaigns including television ads in these cities to test the markets and see if the volume picks up,” said Dhindsa. Operations in cities that did not react to the marketing effort were shut. The company now operates in …
Read more on DEALSTREETASIA

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