Is In-Store Beacon Technology Right for You?

Is In-Store Beacon Technology Right for You?
With more retailers exploring the effectiveness of delivering hyper-local content directly to consumers, beacon technology is positioned to be a driving force for the retail industry and should be considered as a key component of future in-store marketing.
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BigBasket's net sales double, losses triple in 2014-15

BigBasket's net sales double, losses triple in 2014-15
Online grocery store BigBasket doubled net sales and tripled its loss in the year ended 31 March 2015, according to documents available with the Registrar of Companies, as competition intensified in the Internet consumer market. Net sales at BigBasket …
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Rico buys Circle Express, strengthens UK same-day network
The percentage of retailers offering same-day or hyper-local delivery was much smaller: 53 percent for same-day and 20 percent for hyper-local service. “The gap between consumer expectation and retailer capability is growing,” the software firm said in …
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Overcoming the hype: the questions marketers should ask about hyper local geo
Overcoming the hype: the questions marketers should ask about hyper local geo targeting. Tim Whitfield Modern technology allows marketers to know a lot about consumers, right down to their precise location. But how accurate is most of the technology?
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Latest Hyperlocal Media News

ThisWeek dropping mobile app, stepping up social media, video
So we're turning our focus to what have been our biggest traffic drivers: hyperlocal breaking news and social media. Soon you'll notice several ThisWeek Twitter handles from our staff reporters. We also have several community-specific Facebook pages, …
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Twitter may provide hyper-local information to make roads safer during
According to the study, there are often discussions about adverse weather on social media platforms, such as Twitter, allowing researchers to extract weather information to complement traditional weather observations. Adel Sadek, PhD, director of the …
Read more on AccuWeather.com

Latest Hyperlocal News News

B&E | What Calls for the Fall of Indian Food Start-ups?
In India, food startups have become a trend against the traditional system of food supply chain. Given the emergence of food delivery services app compounded with noticeable venture funding, the sudden revolution in food business seem to face a …
Read more on IndraStra Global

Bethlehem Area Vocational Technical School seeks entries.
BAVTS Car shows seeks Northampton area residents to enter their cars. (HARRY FISHER / THE MORNING CALL). Northampton area residents are invited to enter their vehicles in the 5th Annual BAVTS Car Show. The event celebrates 50 years of technical …
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MyEverettNews.com Celebrates 5 Years!

MyEverettNews.com Celebrates 5 Years!
MyEverettNews.com is a daily hyper-local website that serves Everett, WA. Our focus is on breaking news. We closely follow the Everett Police and Everett Fire Departments. We also monitor any Everett City Council decisions that may affect a majority of …
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Let's aim hyper-local for 2016
Let's aim hyper-local for 2016. Jennifer P. Brown, New Era Opinion Editor; Jan 10, 2016; 0. Just a little over a year ago, I devoted a column to a list of my 10 big wishes for Hopkinsville development and community improvement in 2015. Most of those …
Read more on Hopkinsville Kentucky New Era

Dave Ropes, former Ford Corporate Marketing Director joins ProxMob and the
They lack tools to truly know, understand and communicate with the consumer one-on one in a hyper-local setting, let alone on a global mobile scale. ProxMob is changing that, said Michaels. The worlds most successful Brands and Small Business need to …
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Latest Hyperlocal Marketing News

GoDaddy, American Express, and Starwood Hotels to talk technology, customer
Modern marketing can sound like a marriage of bloated buzzwords (“hyperlocal synergies,” anyone?) or a deep dive into big data, where pools of analytics never let you come up for air. What's missing from those takes are the elements that are really at …
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5 Easy Steps to Organizing the Perfect Nonprofit Fundraiser
Whether a massive national organization or a hyperlocal grassroots group, fundraisers are a key way for nonprofits to increase visibility in their community and generate much-needed revenue. These campaigns or events are a nonprofit's chance to …
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Latest Hyperlocal Media News

Nexstar Reiterates Commitment to Complete Media General Acquisition
Despite Meredith Corporation's attempt to recast its proposed combination with Media General as a merger of equals, it is clear that Media General favors a transaction with Nexstar and shares our commitment to seeing it to fruition. As described by …
Read more on Business Wire (press release)

Sri Adhikari Brothers launches Dhamaal Gujarat
Sri Adhikari Brothers Group has launched a new youth channel 'Dhamaal Gujarat' for Gujarat market. The channel aims to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced …
Read more on Best Media Info

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level
Based on hyper-local geo-fencing and weather data, brands are now able to serve up personal, localized information to first time visitors on internet-based or mobile web sites. This information can include local text, images, video, promotions, maps or …
Read more on Virtual-Strategy Magazine

Hyperlocal grocery startup Grofers shuts down ops in 9 Indian cities
“We ran a series of marketing campaigns including television ads in these cities to test the markets and see if the volume picks up,” said Dhindsa. Operations in cities that did not react to the marketing effort were shut. The company now operates in …
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Another Indian Start-up Hits Turbulence, Grocery Delivery Service Localbanya's

Another Indian Start-up Hits Turbulence, Grocery Delivery Service Localbanya's
The hyperlocal services model has also thrown up challenges as companies have not been able to get local “mom and pop” or kirana stores on board due to existing gaps in technology and integration. The increasing competition in the space has been …
Read more on Indiatimes.com

Berkeleyside: The Nimble Hyperlocal News Site is Winning Awards and Attracting
Meanwhile, Berkleyside, the nimble site with a small staff, is gaining recognition, winning awards, and—the gold standard for anything digital—attracting eyeballs to its hyperlocal coverage of Berkeley. … Plenty of other media showed up to cover …
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BBC should help fund hyperlocal news sites, says report
The BBC could also open its archive for hyperlocal publishers to exploit. “The core issues that challenge the prosperity of UK hyperlocal media remain unchanged,” says digital analyst Damian Radcliffe, who unveiled the report at an event discussing the …
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What 2016 Holds For The Indian Entrepreneur
Small ticket investments of US$ I million or less will be on the rise and Pre Series A will be the new normal; Shutdown of E-Commerce & Food TechMany me too-startups in e-com, food, hyperlocal, will see their business die down, as they fail to build …
Read more on Inc42 Magazine (press release) (blog)