Facebook testing hyperlocal services in India

Facebook testing hyperlocal services in India
Facebook has been testing a hyperlocal website that helps people discover local services ranging from spas and wellness to event planning and pet services. The website works on the hyperlocal model, where services are catered to a local geographical …
Read more on ETtech.com (press release) (registration) (blog)

Once-troubled hyperlocal news brand Patch expands to Austin; Here's the how
Patch, a network of hyperlocal news websites owned by Hale Global Inc., has expanded into Austin as the brand tries – cautiously – to re-establish itself among readers and advertisers after it struggled to find success as a branch of AOL Inc. Three …
Read more on Austin Business Journal (blog)

Mobile commerce and hyperlocal, the next wave in digital India

Mobile commerce and hyperlocal, the next wave in digital India
'Hyperlocal' is perhaps the new buzzword in the ecommerce industry and has managed to rattle ecommerce giants. Hyperlocal is the next wave in the mobile commerce revolution. An increase in the number of mobile-first start-ups in this space and growing …
Read more on Tech in Asia

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
More and more national consumer packaged goods companies and retailers are feeling the pressure to implement marketing technology that targets consumers on a hyperlocal level, which is the next best thing to reaching them in-store, wallet in hand.
Read more on Marketing Land

From being hyperlocal to hyperconvenient
Hyperlocal m-commerce is indeed making its mark in the Indian retail industry and has started disrupting the e-commerce market with its ability to deliver almost everything and anything to your doorstep within an hour or two. A report by research firm …
Read more on Financial Express