Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising
In late 2014, Facebook took local advertising a step further into “hyper-local” advertising, called Local Awareness Ads. Using location data from mobile apps, profile information, and IP data, Facebook had an accurate picture of where people were …
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How Indian e-commerce will pan out
One area of Indian e-commerce industry which has been seeing rapid growth is that of the hyper local deliveries in areas such as groceries. There were also big acquisitions in the market, the most notable of which was the FreeCharge acquisition … are …
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Faulconer Holds Hackathon to Revamp Prehistoric City Website
Mayor Kevin L. Faulconer held a hackathon event on Saturday to modernize an old city website with 100 volunteers at the NewSchool of Architecture and Design in San Diego, according to a media report. The hackathon gathered groups of volunteers each …
Read more on Times of San Diego

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level
Based on hyper-local geo-fencing and weather data, brands are now able to serve up personal, localized information to first time visitors on internet-based or mobile web sites. This information can include local text, images, video, promotions, maps or …
Read more on Virtual-Strategy Magazine

Hyperlocal grocery startup Grofers shuts down ops in 9 Indian cities
“We ran a series of marketing campaigns including television ads in these cities to test the markets and see if the volume picks up,” said Dhindsa. Operations in cities that did not react to the marketing effort were shut. The company now operates in …
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