Is In-Store Beacon Technology Right for You?

Is In-Store Beacon Technology Right for You?
With more retailers exploring the effectiveness of delivering hyper-local content directly to consumers, beacon technology is positioned to be a driving force for the retail industry and should be considered as a key component of future in-store marketing.
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Best Practices for Using Technology in Multifamily Marketing | Multi-Housing

Best Practices for Using Technology in Multifamily Marketing | Multi-Housing
We are also experimenting with geo-fencing at certain communities to see the impact of precision targeting in terms of potential residents from a hyper-local approach. Tags: executive interviews, Jennifer Staciokas, Pinnacle, property management, …
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3 new location-based marketing tactics – iMediaConnection.com
For the purposes of hyperlocal targeting described further in the next section, five decimal places is optimal, as this is about three feet. IP address Wi-Fi This is the next best choice but limits the accuracy for most advertising platforms to within …
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Wearable Technology Takes On Air Pollution And Smog With Personal Air-Quality
Stewart is an early adopter of the “enviro-tracker,” a personalized air-quality monitor from a San Francisco-based startup called Tzoa. It's one of a handful of gadgets and apps that are turning users into citizen scientists. By gathering hundreds of …
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